HTC Click introduced as the HTC Tattoo, a phone that can be personalised both inside and out

"Everyone wants their own phone to feel like it was specifically made for them. The Tattoo, with HTC Sense represents an easy way to shape your own distinct mobile experience and really make it your own,” claims Peter Chou, HTC's CEO. 'The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalization.'

Of course much of that is via the Sense interface, first seen on the HTC Hero and offering the option of several customisable homescreens, along with live feeds of essentials like Twitter and Facebook, plus email and weather (amongst other things) at a glance. Your life on a small touchscreen, no troublesome menus to flick through to stay informed.

If customising the screen isn't enough, how about doing the outside too? Yes, you can design and purchase your own unique covers or search and select from popular cover designs, although the latter doesn't quite offer the same uniqueness.

The phone itself is pretty compact at 4.17 inches tall by 2.17 inches wide by 0.55 inch thick and 3.99 ounces. The HTC Tattoo features a 2.8-inch QVGA resistive touch screen and comes with a 3.5 millimeter headphone jack, a microSD expansion slot, and a 3.2 megapixel camera. Wi-Fi and Bluetooth are also onboard.

Of course, it's also an Android phone, which means apps a-plenty, now including Spotify on the go, along with a top-notch web experience and if you have Gmail, email that's hard to beat.

So when can you get one? Well, the HTC Tattoo should be available in Europe first at the beginning of October, heading around the rest of the world in the months following. No news on a network as yet, but expect that information in a matter of days.